Privacy policy

Data protection

 1. Information about the collection of personal data and contact details of the person responsible
 2. Data collection when you visit our website
 3. Cookies
 4. Data processing for order processing
 5. Data processing when opening a customer account and for contract processing
 6. Contact
 7. Comment function
 8. Use of your data for direct mail
 9. Contact for evaluation reminder
 10. Use of social media: social plugins
 11. Use of social media: video
 12. Online Marketing
 13. Web analytics services
 14. Retargeting / Remarketing / Referral Advertising
 15. Tools and miscellaneous
 16. Rights of the data subject
 17. Duration of storage of personal data

1. Information about the collection of personal data and contact details of the person responsible

1.1. Thank you for visiting our website. In the following we would like to inform you about the handling of your personal data when using our website. Personal data are basically all data with which you can be personally identified.

1.2. The person responsible for processing data on our website within the meaning of the General Data Protection Regulation (GDPR) is:

Andrea Hinze
Lutzstrasse 25 a 
80687 Munich
Germany
Tel.:089 - 12768960
Email: mail@prunkhund.de.

1.3. In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL or TSL) via HTTPS.

2. Data collection when you visit our website

Each time you visit our website, our system automatically records data and information that your browser transmits to our server (so-called "server log files"). The following data that is technically necessary for us is collected:
  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source / reference from which you came to the page
  • Operating system used
  • Browser used
  • IP address used (if applicable: in anonymous form
The legal basis for processing is Article 6 Paragraph 1 lit. f GDPR due to our legitimate interest in improving the stability and maintaining the functionality of our website. The data will not be passed on or used in any other way. The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. To do this, the user's IP address must be saved for the duration of the session.
We reserve the right to check the server log files retrospectively if there are concrete indications of illegal use. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. 
If the data is stored in log files, this is the case after seven days at the latest. Any further storage is possible. In this case, the IP addresses of the users are deleted or alienated so that it is no longer possible to assign the accessing client. The collection of the data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no possibility of objection on the part of the user. 

3. Cookies

Our website uses cookies. 

Cookies are text files that are stored on the user's device. When a user calls up a website, a cookie can be stored on the user's operating system. Some functions of our website cannot be offered without the use of cookies. For this, it is necessary that the browser is recognized even after changing pages. The user data collected by technically necessary cookies are not used to create user profiles. In the above Our legitimate interest lies in the processing of personal data in accordance with Art. 6 Para. 1 lit. f) GDPR.

In addition, our website uses cookies that enable an analysis of users' surfing behavior (so-called third party cookies). You can find more information on the scope, purpose, legal basis and possibilities of objection in the respective sections of the respective chapter of this data protection declaration.

As a user, you have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate, restrict or delete the transmission of cookies. If you deactivate cookies for our website, it is possible that not all functions of the website can be used to their full extent. You can prevent the transmission of Flash cookies by changing the settings of the Flash Player.

You can find help on the settings in the respective help menu of your browser under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Some of the cookies used here are deleted after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.


4. Data processing for order processing

4.1. If you would like to order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your order. We process the data you provide to process your order. 

We sometimes work with external service providers to process your order. For this we have to pass on the personal data required for this.

If we commission transport companies to deliver your goods, we will pass on your data required for the delivery of the goods to the respective transport company. For the processing of the payments, we will pass on your data to the commissioned credit institution as necessary. If we use payment service providers, you will also be informed about this below. 
The legal basis for forwarding your data is Art. 6 Para. 1 lit. b GDPR.

4.2. External service providers for order processing and order processing

- Billbee
Orders are processed by the service provider "Billbee" (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). We therefore transmit your name, address and any other personal data in accordance with Art. 6 Para. 1 lit. b DSGVO exclusively for processing your order and only to Billbee as necessary. Details on data protection at Billbee and the data protection declaration from Billbee can be found on the Billbee website at "www.billbee.de"

4.3. Use of payment service providers

- Paypal
If you choose the payment method PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, the payment is processed by PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").
We share your personal data in accordance with Art. 6 Para. 1 lit. b GDPR to PayPal as necessary. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal.
For this purpose, your payment data may be processed in accordance with Art. 6 Para. 1 lit. f GDPR passed on to credit agencies due to PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method.
The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
Which other data is collected by PayPal can be found in the respective data protection declaration from PayPal. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

- RIGHT AWAY
If the payment method "SOFORT" is selected, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT").
We provide your personal data along with the information about your order in accordance with Art. 6 Para. b GDPR exclusively for the purpose of payment processing and only to SOFORT within the framework of what is necessary. 
Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). 
SOFORT's data protection provisions can be viewed here: https://www.klarna.com/sofort/datenschutz

- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will receive the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) according to Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information on data protection at Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

5. Data processing when opening a customer account and for contract processing

If you open a customer account with us, in accordance with Art. 6 Para. 1 lit. b DGSVO collected and processed personal data. The scope of the data can be seen from the input form. The data you enter will be saved and used by us to process the contract. 
You can delete your customer account at any time. This can be done by sending a message to the address of the person responsible or, if offered, directly in the customer account. In this case, we will also block your data taking into account tax and commercial retention periods and delete them after these periods have expired. This can only be opposed by your consent to permanent storage or a further use of data permitted by law on our part.

6. Contact

If you contact us using the contact form, the data entered in the input mask will be transmitted to us and saved. The data collected can be found in the respective input mask. When you contact us by email, only the data you have entered will be transmitted to us.
The data will only be used to process the conversation and your request. The legal basis for processing the data is Art. 6 Para. 1 lit. a) GDPR. The legal basis for the processing of the data that is transmitted in the course of sending an email is Art. 6 Para. 1 lit. f) GDPR. If the aim of the email contact is to conclude a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b) GDPR. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected and provided that there are no statutory retention requirements. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified. The user has the option of revoking his consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

7. Comment function

If you use the comment function on our website, in addition to your comment content, information about the time the comment was created and the commentator name you selected will be saved and published on the website. In addition, your IP address is logged and saved. 
The legal basis for the storage of your data is Art. 6 Para. 1 lit.b and f GDPR. The IP address is saved for security reasons and in the event that the person concerned violates the rights of third parties or publishes illegal content by submitting a comment. Your e-mail address is required to contact you if a third party should object to your published content as unlawful. We reserve the right to delete comments if third parties complain about them as being illegal.

8. Use of your data for direct mail

8.1. Newsletter

You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us. The only mandatory information is your email address. If you make further voluntary entries, these will only be used to address you personally.

The legal basis for processing your data after registering for the newsletter is Art. 6 Para. 1 lit. a GDPR. We collect this by sending you a confirmation email after registering for the newsletter, which contains a confirmation link. If you click on this link, you are also giving your consent to receive the newsletter.
When you send the registration for the newsletter, we save your IP address and the date and time of registration. This storage serves to be able to trace a possible misuse of your email address. 

We use the data collected by us when registering for the newsletter exclusively for the purpose of sending the newsletter. 

You can cancel your subscription to the newsletter at any time. There is a corresponding link in every newsletter for this purpose. This also enables you to revoke your consent to the storage of the personal data collected during the registration process. 

8.2. Newsletter for existing customers

If you purchase goods or services on our website and enter your email address, we can use it to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter. 

The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG and Article 6 (1) lit. f GDPR. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail.

If you have already objected to the use of your email address for direct marketing purposes, you will not receive this newsletter. However, you also have the option of objecting to the use of your email address for the advertising purpose mentioned here with effect for the future by notifying us later and at any time. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

8.3. Sendin blue
We send our newsletters via Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin (hereinafter referred to as "Sendinblue").
We pass on the data you entered when registering for the newsletter in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interest in the use of a promotionally effective, secure and user-friendly newsletter system to Newsletter2Go.
The data entered when ordering the newsletter (e.g. email address) is stored on Sendinblue's servers in Germany. Your data will be used by Sendinblue to send and statistically evaluate the newsletter on our behalf. For this purpose, the newsletter emails contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be traced whether a newsletter email has been opened and which links have been clicked on. With the help of this conversion tracking it can also be traced whether an action (such as the purchase of an article from our shop) was carried out after opening a link from the newsletter. In addition, technical information is recorded (e.g. the time of access, your IP address, browser type and / or operating system). These data are only collected in pseudonymised form and are not linked to your other personal data. If you do not want the data analysis described here, you must unsubscribe from the newsletter. There is an order processing contract with Newsletter2Go.

You can find details on data protection at Newsletter2GO at:
https://de.sendinblue.com/legal/privacypolicy/

9. Contact for evaluation reminder

Own evaluation reminder 

After your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, you will receive an email from us as a one-off reminder to submit an evaluation of your order. You can revoke your consent at any time by sending a message to the person responsible for processing your data.

10. Use of social media: social plugins

10.1. Facebook plugins with a 2-click solution

We use social plugins ("plugins") from the social network Facebook on our website
 (Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA) (hereinafter referred to as "Facebook").

In order to increase the protection of your data when you visit our website, the plugins are integrated into our website using a so-called "2-click solution". This ensures that when you visit a page on our website that contains these plugins, no connection is established with the Facebook servers and therefore no data is sent. Your browser only establishes a direct connection to the Facebook servers when you click on a plug-in and thereby give your consent to the data transmission. The content of the respective plug-in is then transmitted directly to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile with the respective provider or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a Facebook server. If you are logged in to Facebook, the providers can immediately assign your visit to our website to your Facebook profile. If you interact with the plugins, for example click the "Like" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on the social network and shown to your contacts there. 

The processing takes place on the basis of Art. 6 lit. a GDPR with your consent. You can revoke your consent by clicking on the activated plugin again and deactivating it. This does not apply to data that has already been transferred.

Data protection information from Facebook
http://www.facebook.com/policy.php

If you do not want Facebook to assign the data collected via our website directly to your profile, you must log out of Facebook before activating the plug-in.

10.2. Instagram plugins with a 2-click solution

We use social plugins ("plugins") from the social network Instagram on our website
 (Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA) (hereinafter referred to as "Instagram").

In order to increase the protection of your data when you visit our website, the plugins are integrated into our website using a so-called "2-click solution". This ensures that when you visit a page on our website that contains these plugins, no connection is established with the Instagram servers and thus no data is sent. Your browser will only establish a direct connection to Instagram's servers when you click on a plug-in and thereby give your consent to data transmission. The content of the respective plug-in is then transmitted directly to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile with the respective provider or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to an Instagram server. If you are logged in to Instagram, the provider can immediately assign your visit to our website to your Instagram profile. If you interact with the plugins, for example click the "Instagram" button, the corresponding information is also transmitted directly to an Instagram server and stored there. The information is also published on the social network and shown to your contacts there. 

The processing takes place on the basis of Art. 6 lit. a GDPR with your consent. You can revoke your consent by clicking on the activated plugin again and deactivating it. This does not apply to data that has already been transferred.

Data protection information from Instagram:
https://help.instagram.com/155833707900388/

If you do not want Instagram to directly assign the data collected via our website to your profile, you must log out of Instagram before activating the plug-in.

10.3. Pinterest plugins with a 2-click solution

We use social plugins ("plugins") from the social network Pinterest on our website
(Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA) (hereinafter referred to as "Pinterest").

In order to increase the protection of your data when you visit our website, the plugins are integrated into our website using a so-called "2-click solution". This ensures that when you visit a page on our website that contains these plugins, no connection is established with the Pinterest servers and therefore no data is sent. Your browser will only establish a direct connection to the Pinterest servers when you click on a plug-in and thereby give your consent to data transmission. The content of the respective plug-in is then transmitted directly to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile with the respective provider or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a Pinterest server. If you are logged in to Pinterest, the providers can directly assign your visit to our website to your Pinterest profile. If you interact with the plugins, for example click the "Pinterest" button, the corresponding information is also transmitted directly to a Pinterest server and stored there. The information is also published on the social network and shown to your contacts there. 

The processing takes place on the basis of Art. 6 lit. a GDPR with your consent. You can revoke your consent by clicking on the activated plugin again and deactivating it. This does not apply to data that has already been transferred.

Data protection information from Pinterest:
https://about.pinterest.com/de/privacy-policy

If you do not want Pinterest to assign the data collected via our website directly to your profile, you must log out of Pinterest before activating the plug-in.

10.4. Twitter plugins with a 2-click solution

We use social plugins ("plugins") from the microblogging service Twitter on our website
(Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA) (hereinafter referred to as "Twitter").

In order to increase the protection of your data when you visit our website, the plugins are integrated into our website using a so-called "2-click solution". This ensures that when you visit a page on our website that contains these plugins, no connection is established with the Twitter servers and therefore no data is sent. Your browser will only establish a direct connection to the Twitter servers when you click on a plug-in and thereby give your consent to the transmission of data. The content of the respective plug-in is then transmitted directly to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile with the respective provider or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a Twitter server. If you are logged in to Twitter, the providers can immediately assign your visit to our website to your Twitter profile. If you interact with the plugins, for example click the "Twitter" button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on the social network and shown to your contacts there. 

The processing takes place on the basis of Art. 6 lit. a GDPR with your consent. You can revoke your consent by clicking on the activated plugin again and deactivating it. This does not apply to data that has already been transferred.

Data protection information from Twitter:
https://twitter.com/privacy

If you do not want Twitter to assign the data collected via our website directly to your profile, you must log out of Twitter before activating the plug-in.

11. Use of social media: video

Use of Youtube Videos

On this website we use the YouTube embedding function to display and play back videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Here we use the extended data protection mode, which, according to the provider, does not start storing user information until the video (s) are played. When you start playing embedded YouTube videos, the provider "YouTube" uses cookies to collect information about your user behavior. According to "Youtube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged into Google, your data will be assigned directly to your account.

If you do not want the assignment to your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and / or needs-based design of a website; our legitimate interest lies in the integration of videos in accordance with Art . 6 para. 1 lit. f GDPR in the evaluation of user behavior, design of our website according to user interests and the exhaustion of the financial potential of our website.

You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. Regardless of whether or not the embedded videos are played, a connection to the Google "DoubleClick" network is established each time this website is accessed, which can trigger further data processing operations beyond our control.

Data may also be transmitted to the servers of Google LLC. come in the US. Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacyOpt-out possible at:
https://adssettings.google.com/authenticated.

12. Online Marketing

Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Our offers are advertised on external websites with the help of advertising materials (so-called Google Adwords). Our legitimate interest lies in the display of advertising that is of interest to you and in achieving a fair calculation of advertising costs. The legal basis is Article 6 (1) (a) GDPR, namely your express consent.

Google Ads uses cookies for conversion tracking, which are set when you click on an AdWords ad placed by Google.

These cookies usually lose their validity after 30 days and are not used for personal identification. Every Google Ads customer receives a different cookie, so cookies cannot be tracked via the websites of Ads customers.

The information obtained in this way is used to generate conversion statistics for Ads customers about the total number of users who clicked on their ad and were forwarded to a page with a conversion tracking tag.

You cannot be personally identified with it. 

If you want to prevent tracking, you can deactivate the Google conversion tracking cookie via your internet browser under user settings.

You can find information about Google's data protection regulations here: http://www.google.de/policies/privacy/

You can permanently deactivate the conversion cookies by setting your browser accordingly or download and install the browser plug-in available under the following link:
http://www.google.com/settings/ads/plugin?hl=de

In this case, certain functions of this website may not be able to be used or only to a limited extent.

13. Web analytics services

13.1. Google Analytics

We use the web analysis service Google Analytics (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) for this website.
Google Analytics uses cookies ". These are text files that are stored on your computer and that enable your use of the website to be analyzed.

The information generated in this way about your use of this website (including the abbreviated IP address) is transferred to a Google server and stored there, with a transfer to the USA being possible.

We use Google Analytics with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Your IP address will therefore be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. In exceptional cases, the full IP address is sent to a Google server, including in the USA, and is only shortened there.
In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. a GDPR namely your express consent.

Google uses this information on our behalf to evaluate your website usage, to create reports on website activity and to provide us with other services related to website activity and internet usage. Your IP address collected in this context will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser accordingly. 

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the following browser plug-in:

http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, you can set an out-out cookie:
Deactivate Google Analytics

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click on this link again.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".

Google Privacy Policy:
https://support.google.com/analytics/answer/6004245?hl=de

13.2. Hotiar (hotjar Ltd.)

We use the Hotjar web analysis service from Hotjar Ltd (Hotjar Ltd, Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel .: +1 (855) 464-6788) on this website.
This tool can be used to track movements on our website (so-called heat maps). It is e.g. You can see how far you scroll and which buttons you click how often. This gives us the information we need to make our website faster and more customer-friendly. Our legitimate interest lies in the interest-based design of our website and in marketing purposes. The legal basis is Art. 6 Para. 1 lit. a GDPR namely your express consent.

Areas of the website in which personal data from you or third parties are displayed are automatically hidden by Hotjar and not analyzed. You can prevent the use of the Hotjar tool by means of a "Do Not Track header". This is a setting that all current browsers support. If you use our website with different browsers, you must use the "Do Not Track -Header ”separately for each of these browsers / computers. You can find detailed instructions with information about your browser here: https://www.hotjar.com/opt-out Further information about Hotjar Ltd. and about the Hotjar tool can be found here: https://www.hotjar.com
The data protection declaration of Hotjar Ltd. you'll find here:
https://www.hotjar.com/privacy

13.3. Shopify Analytics

We use Shopify's web analytics service (Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland).

To safeguard our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes, Shopify collects, evaluates and stores pseudonymized visitor data, from which pseudonymized user profiles can be created and evaluated. Shopify uses cookies to recognize the browser and thus enable a more precise determination of the statistical data. Your IP address is also collected, but pseudonymised immediately after it is collected before it is saved, so that any personal reference is excluded.

The legal basis is Art. 6 Para. 1 lit. a GDPR namely your express consent.

Shopify does not associate your IP address with any other data from Shopify. 

In order to object to the data collection and creation of pseudonymised user profiles and the setting of cookies for the future, you can generally deactivate the use of cookies on your computer by setting your internet browser so that cookies can no longer be stored on your computer in the future or Cookies that have already been stored are deleted. Switching off all cookies can, however, mean that some functions on our website can no longer be used in full.

Shopify's privacy policy can also be found at:
https://www.shopify.de/legal/datenschutz

14. Retargeting / Remarketing / Referral Advertising

Facebook Custom Audience using the pixel process

On this website we use the "Facebook pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If you have given your express consent, this can be used to track the behavior of users after this have seen or clicked on a Facebook ad. This procedure is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/).

 You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie can be stored on your device for this purpose. These processing operations are only carried out when express consent is given in accordance with Art. 6 Para. 1 lit. a GDPR. Consent to the use of the Facebook pixel may only be given by users who are older than 13 years. If you are younger, please ask your legal guardian for permission. You can deactivate the use of cookies on your computer by setting your browser accordingly. However, this can mean that some functions on our website can no longer be used in full. You can opt out of the use of cookies by third parties such as Deactivate Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

15. Tools and miscellaneous

Google Web Fonts

For the uniform representation of fonts, we use so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
As soon as you visit our website, your browser loads the required web fonts into the browser cache.

To do this, your browser must establish a connection to Google's servers, which will transmit your IP address to Google. In this case, your personal data may also be transferred to the servers of Google LLC. come in the US. Our legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR lies in the uniform and appealing presentation of our online offers.

If your browser does not support web fonts, a standard font will be used by your computer.

Details on Google Web Fonts can be viewed here:
https://developers.google.com/fonts/faq
as well as in Google's privacy policy:
https://www.google.com/policies/privacy/

16. Rights of the data subject

16.1. The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we inform you below:

- Right to information according to Art. 15 GDPR:
You can request confirmation from the person responsible as to whether personal data relating to you is being processed by the person responsible. In addition, you have the right to information about the purpose, the categories of personal data, the recipients, the planned duration of storage and the existence of other rights such as correction of the data or the existence of a right of appeal to a supervisory authority, the origin of your data, if these were not collected by us, the existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees according to Art. 46 GDPR Forwarding of your data to third countries exist;

- Right to correction in accordance with Art. 16 GDPR:
You have the right to the immediate correction of incorrect data concerning you and / or the completion of your incomplete data stored by us; the correction or completion must take place immediately.

- Right to restriction of processing in accordance with Art. 18 GDPR:
You have the right to request that the processing of your personal data be restricted as long as the correctness of your data, which you disputed, is checked, if you refuse to delete your data due to inadmissible data processing and instead request that the processing of your data be restricted if you use your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet certain whether our legitimate reasons prevail
If the processing of your personal data has been restricted, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest processed by the Union or a Member State. If the processing restriction has been restricted, you will be informed by the person responsible before the restriction is lifted.

- Right to erasure according to Art. 17 GDPR:
You have the right to the immediate deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right to deletion does not exist in particular - not exclusively - if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims

- Right to information in accordance with Art. 19 GDPR:
If you have exercised your right to correction, deletion or restriction of processing, the person responsible is obliged to notify all recipients to whom your personal data has been disclosed of this correction or deletion of the data or restriction of processing, if this is not impossible or with a disproportionate effect Effort is involved. You also have the right to be informed about these recipients.

- Right to data portability in accordance with Art. 20 GDPR:
You have the right to receive your personal data communicated to us in a structured, common and machine-readable format or to request the transfer to another person responsible, as far as this is technically possible;

- Right of revocation according to Art. 7 Para. 3 GDPR:
You have the right at any time to object to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e) or f) GDPR takes place, to object; this also applies to profiling based on these provisions.
You also have the right to revoke your declaration of consent under data protection law at any time with effect for the future. Revoking your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of revocation.

- Right to complain in accordance with Art. 77 GDPR:
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged violation, if you are of the opinion that the processing of your personal data is against violates the GDPR.

16.2. Right to object

You have the right to object to the processing of your data at any time with effect for the future if we process your data after weighing up your interests due to our overriding legitimate interest.
If you make use of this right of objection, we will end the processing of your data if there is no evidence of overriding compelling reasons worthy of protection that prevent the termination or if the further processing serves to exercise or defend legal claims.

17. Duration of storage of personal data

The duration of the storage of personal data depends on the statutory retention periods. After this period has expired, we routinely delete the data if they are no longer required to fulfill or initiate a contract and / or if we have no legitimate interest in further storage.